From the ground up
2 more

Brand: New Balance

Model: 990v4

Key Features: The quintessential dad shoe receives a vivid pink makeover, which is aimed at raising funds and awareness for the fight against breast cancer. The new color scheme features a pink ribbon detail on the heel.

Release Date: Available now

Price: $165

Buy: Rock City Kicks & New Balance

Editor’s Notes: New Balance departs from its classic grey color scheme with a new pink rendition. According to New Balance, “In 2015, 2016 and 2017, New Balance shall contribute 5% of the MSRP of each product sold from New Balance’s Lace Up for the Cure® Collection to Susan G. Komen, with a guaranteed minimum donation for $500,000 each year. For more information, visit”

To stay updated, follow @Highsnobietysneakers on Instagram.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

What To Read Next