In just a matter of weeks, New Balance will be releasing its latest revamp of the 990, the 990v4. The 990 debuted back in the early 1980s and was the first athletic shoe to retail for $100 USD. Here, the 990v4 boasts pigskin and mesh on the upper and in turn features a motion control device and a patented ENCAP for cushioning. Reflective accents are showcased on the new silhouette, in addition to an engineered graphic tongue design, much like the original 990.
The 990v4 will initially be available in grey, black and navy on April 1 and retail for $164.95 USD.
In leading up to the release of the 990v4, press play below to hear Terry Heckler, the designer of New Balance’s iconic “N” logo, speak on the inspiration behind his original design, the 990 and the history of the brand.
New Balance also just dropped off their new clean collaboration with UNITED ARROWS on the 996.