Featuring a full collection combining modern technology with heritage, weather resistant properties and fashion driven styles, the space will serve as an initial launch point, giving visitors a first glimpse into the highly anticipated launch. Styles to be released include the Rainier Remastered, Trailbuster Original, Trailbuster Re-engineered, Fresh Foam Trailbuster, 580 Mid Deconstructed, Fresh Foam Paradox, and the New Balance Tokyo Design Studio "Niobium."
The space will also invite visitors to participate in a contest for a spot on a hiking trip to the Mohonk Mountain range in New York with the New Balance an Extra Butter team.
The pop-up shop will be open from September 16 to October 16. Check out the video below for a short teaser before the pop-up's launch.