In collaboration with legendary sneaker boutique Extra Butter, New Balance has unveiled a pop-up shop carrying its holiday season outdoor product offerings.

Featuring a full collection combining modern technology with heritage, weather resistant properties and fashion driven styles, the space will serve as an initial launch point, giving visitors a first glimpse into the highly anticipated launch. Styles to be released include the Rainier Remastered, Trailbuster Original, Trailbuster Re-engineered, Fresh Foam Trailbuster, 580 Mid Deconstructed, Fresh Foam Paradox, and the New Balance Tokyo Design Studio "Niobium."

The space will also invite visitors to participate in a contest for a spot on a hiking trip to the Mohonk Mountain range in New York with the New Balance an Extra Butter team.

The pop-up shop will be open from September 16 to October 16. Check out the video below for a short teaser before the pop-up's launch.


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