New Balance

Brand: New Balance

Model: 57/40, XC-72, & 327

Release Date: May 14 for select countries, May 21 globally

Price: $119.99 for 57/40 & XC-72, $99.99 for 327

Buy: New Balance's online store

Editor’s Notes: It's that time of year again. New Balance's annual "Grey Day" is right around the corner, celebrating the most iconic aspect of the brand, the famed "New Balance Grey."

After ditching the "N" logo for 2020 and 2021's Grey Day drops, New Balance issues a new collection of sneakers for its 2022 Grey Day festivities, with its "N" intact and grey as customary.

New Balance's Grey Day 2022 collection consists of the 57/40, XC-72, and 327 models in Rain Cloud and Phantom, playing around with varying shades of the neutral pigment straight from New Balance's grey handbook.

Your Highsnobiety privacy settings have blocked this Instagram post.

Like its GANNI collab, New Balance's 2022 Grey Day sneakers check the box for meeting its green leaf standards.

Each carries responsibly-sourced leather and uppers and midsoles made of recycled materials. For instance, the XC-72 totes eco-friendly content in its N branding, lining, and laces. It's even got some materials originating from renewable wood in the mix.

I think we can all agree that no one goes grey like New Balance. As other colorways have come and gone, grey has withstood the test of time with New Balance since the 1980s, becoming an integral part of the brand's heritage.

New Balance's grey offers added-simplicity to the already-straightforward models, essentially leveling out the shoes to be both sporty and lifestyle-oriented depending on the wave you're riding.

I mean, New Balance's previous "The Grey Store" pop-up in Hong Kong and coveted kicks like the Steve Jobs 992s — which resell for nearly $300 nowadays — say enough about the brand's strong bond with grey.

It's almost like New Balance unofficially claimed the color as their own (and rightfully so).

Like its A1 collabs with Aimé Leon Dore and Joe Freshgoods, New Balance's Grey Day further proves that no one is doing it like the brand right now. No one's certainly nailing grey like them, that's for sure.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

We Recommend
  • basketball shoes
    The Best Basketball Shoes of the 2022-23 Season
    • Sneakers
  • jaden smith msftsrep new balance shoe
    EXCLUSIVE: Jaden Smith & New Balance's 0.01 Collab Does the 550 One Better
    • Sneakers
  • new balance protection pack 2002r
    New Balance's Protection Pack Keeps on Giving
    • Style
  • Image on Highsnobiety
    Loulou Paris Is The Must-Visit Restaurant for Design Lovers
    • Style
  • Image on Highsnobiety
    CAMPERLAB’s Sneakers Keep Getting Weirder, and We’re Here for It
    • Sneakers
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • Fear of God and adidas' FOG Athletics collection
    Fear of God's adidas Collection, FOG Athletics, Is Finally Here
    • Style
  • Dua Lipa wears a beige scarf, coat, Yankees hat, PUMA Palermo sneakers, and black Hermes bag
    Dua Lipa's Hermès Bag Works Overtime
    • Style
  • Models wear VERDY & McDonald's collaborative merch
    VERDY x McDonald’s Is Worth a Trip to China
    • Culture
  • stussy nike air flight 89
    Stüssy & Nike's New Shoe Is Cold...Blooded
    • Sneakers
  • stussy nike air flight 89
    Stüssy’s Next Nike Is One Wild Flight...Sneaker
    • Sneakers
  • Greta Gerwig's red carpet look at the 2023 Gotham Fashion Awards, including a white blazer, white shirt, silver belt, and white skirt
    Greta Gerwig’s Croissant Belt Is Metallically Delicious
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.