Brand: New Balance

Model: 57/40, XC-72, & 327

Release Date: May 14 for select countries, May 21 globally

Price: $119.99 for 57/40 & XC-72, $99.99 for 327

Buy: New Balance's online store

Editor’s Notes: It's that time of year again. New Balance's annual "Grey Day" is right around the corner, celebrating the most iconic aspect of the brand, the famed "New Balance Grey."

After ditching the "N" logo for 2020 and 2021's Grey Day drops, New Balance issues a new collection of sneakers for its 2022 Grey Day festivities, with its "N" intact and grey as customary.

New Balance's Grey Day 2022 collection consists of the 57/40, XC-72, and 327 models in Rain Cloud and Phantom, playing around with varying shades of the neutral pigment straight from New Balance's grey handbook.

Like its GANNI collab, New Balance's 2022 Grey Day sneakers check the box for meeting its green leaf standards.

Each carries responsibly-sourced leather and uppers and midsoles made of recycled materials. For instance, the XC-72 totes eco-friendly content in its N branding, lining, and laces. It's even got some materials originating from renewable wood in the mix.

I think we can all agree that no one goes grey like New Balance. As other colorways have come and gone, grey has withstood the test of time with New Balance since the 1980s, becoming an integral part of the brand's heritage.

New Balance's grey offers added-simplicity to the already-straightforward models, essentially leveling out the shoes to be both sporty and lifestyle-oriented depending on the wave you're riding.

I mean, New Balance's previous "The Grey Store" pop-up in Hong Kong and coveted kicks like the Steve Jobs 992s — which resell for nearly $300 nowadays — say enough about the brand's strong bond with grey.

It's almost like New Balance unofficially claimed the color as their own (and rightfully so).

Like its A1 collabs with Aimé Leon Dore and Joe Freshgoods, New Balance's Grey Day further proves that no one is doing it like the brand right now. No one's certainly nailing grey like them, that's for sure.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    Get Ready For Awake NY's ASICS GEL-NYC

  • Image on Highsnobiety

    Fans Just Got Way Too Much Harry Styles

  • Image on Highsnobiety

    Can New Balance's 610 Be Its Next 990?

  • Image on Highsnobiety

    Packer's Crocskin Wallabees Are Landing

  • Image on Highsnobiety

    adidas' New Sportswear Label Is Jenna Ortega-Approved

  • Image on Highsnobiety

    It's Official: Prada Is The Hottest Brand RN

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.