Brand: On

Model: Cloudultra "Fluorite"

Release Date: August 23

Price: TBC

Buy: Online at On

Editor's Notes: On's powerful strides at the start of the year came as one of the industry's biggest surprises. While there was no reason to doubt its products, they perform to an extremely high standard that has taken the running world by storm, but with so many big-name contenders in the field, it felt like the cake had already been eaten.

Nike and adidas are extremely dominant forces, as we know, given how long they've both stood at the top end of the market; however, there's always room for innovation, and the arrival of HOKA and On offered just that.

Both have continued to rise at a great pace since their arrivals, yet On has seemingly struck gold, with its Cloud running sneaker stealing one of the top ten spots on Lyst's list of the hottest brands, men’s products, and women’s products for Q3 2021.

Now, you can't even begin to mention the best in running gear without sharing a mention of On; it's blasphemous.

Month-on-month it continues to showcase why it's such a globally adored brand, with new technological innovations and desirable aesthetics, much like the upcoming "Gemstone" collection.

Inspired by the world's natural gemstone formations, the collection, which is due to roll out in several parts, offers up two new two-tone versions of the popular Cloudultra silhouette.

Both sneakers are built on a pure white base, with midsections of purple and green, inspired by the healing tones found in fluoride.

​​To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.

What To Read Next

  • Image on Highsnobiety

    Ranking Our Fave Paris Fashion Week 'Fits

  • Image on Highsnobiety

    adiClubhouse Celebrates Soccer Culture And Style

  • Image on Highsnobiety

    Bleached Eyebrows Won't Budge: Every Celebrity on Team #NoBrow

  • Image on Highsnobiety

    OAMC Continues Exploring Japan With WTAPS

  • Image on Highsnobiety

    Jonah Hill Is Looking Cool AF Again (Shock)

  • Image on Highsnobiety

    Coach And Lil Nas X Present Its “Courage To Be Real” Campaign

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.