Brand: On
Model: Cloudultra "Fluorite"
Release Date: August 23
Price: TBC
Buy: Online at On
Editor's Notes: On's powerful strides at the start of the year came as one of the industry's biggest surprises. While there was no reason to doubt its products, they perform to an extremely high standard that has taken the running world by storm, but with so many big-name contenders in the field, it felt like the cake had already been eaten.
Nike and adidas are extremely dominant forces, as we know, given how long they've both stood at the top end of the market; however, there's always room for innovation, and the arrival of HOKA and On offered just that.
Both have continued to rise at a great pace since their arrivals, yet On has seemingly struck gold, with its Cloud running sneaker stealing one of the top ten spots on Lyst's list of the hottest brands, men’s products, and women’s products for Q3 2021.
Now, you can't even begin to mention the best in running gear without sharing a mention of On; it's blasphemous.
Month-on-month it continues to showcase why it's such a globally adored brand, with new technological innovations and desirable aesthetics, much like the upcoming "Gemstone" collection.
Inspired by the world's natural gemstone formations, the collection, which is due to roll out in several parts, offers up two new two-tone versions of the popular Cloudultra silhouette.
Both sneakers are built on a pure white base, with midsections of purple and green, inspired by the healing tones found in fluoride.
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