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Brand: Overkill x adidas

Model: SPEEDFACTORY AM4

Key Features: Textile knit upper with SPEEDFACTORY patch reinforcement for stability, flexible Stretchweb outsole, SPEEDFACTORY floating torsion bar, responsive Boost midsole, lace closure.

Release Date: October 6

Price: TBC

Buy: Overkill

Editor’s Notes: Overkill and adidas have joined forces for a truly unique collaborative experience. Instead of simply creating a design and allowing customers to purchase a pair, Overkill has made the product release an interactive experience.

The 300 lucky individuals that win a pair of the SPEEDFACTORY AM4 sneaker will be able to watch the production process of their individually-numbered sneakers through the use of an NFC chip that is installed in the shoe.

Once the NFC chip has been scanned, the owner will be able to watch a video of Overkill’s Marc Leuschner laser a number onto the shoe.

This collaboration is made possible by adidas’s SPEEDFACTORY development facility, which takes manufacturing into the digital realm, utilizing sports data, fit programming, and a bonding technique that eliminates the need for glue.

“It gives us the opportunity to combine unique manufacturing speed with the flexibility to rethink conventional processes,” says James Carnes, Vice President of Strategy Creation at adidas.

Overkill’s adidas SPEEDFACTORY AM4 releases in-store at Overkill October 6 at 11 a.m.

In other news, the next two ‘Dragon Ball Z’ x adidas sneakers could arrive in October.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

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