The "Powder Dye" capsule accounts for the final chapter of Pharrell's Holi Festival journey, following the Hu Holi adicolor and Hu Holi Blank Canvas collections. Once again drawing inspiration from the spiritual Hindu festival celebrated in India and Nepal, this particular installment finds footwear and apparel boasting a powder-dyeing technique.
The pack consists of five footwear options and four apparel styles as well as a special Hu Holi beach towel.
Pharrell's adidas Hu Holi "Powder Dye" collection pre-releases March 2 at adidas Originals stores in India and online, while a worldwide launch is scheduled for March 16. Depending on your location, the sneakers will be available online and in-store at adidas, as well as select retailers such as Xtreme and END.
The adidas Confirmed app may be used again for the release of the Hu NMD to avoid overcrowding outside adidas flagship stores.
Read on for more information on each of the sneakers and flip through the images above for a detailed view of what’s to come.
Hu NMD “Black”
An all-black, two-piece Primeknit upper with sublimated powder dye effect on the inside collar, purple laces and caging system, and a signature Boost midsole make up the first of three NMDs in this pack. A serrated outsole and the word “EQUALITY” on the Primeknit upper completes the sneaker. It will retail for $250 (€250).
PW Human Race “Hu”
A sublimated powder dye effect on the Primeknit upper, with contrast-color lining and a marbleized effect on its stabilizer makes up the first of two PW Human Race silhouettes. Reflective laces, a Boost midsole, and a serrated outsole complete this offering. The sneaker features “HU” on the Primeknit upper and will retail for $250 (€250).
PW Human Race “Species”
A predominantly purple sublimated powder dye effect on the Primeknit upper, with contrast-color lining and a marbleized effect on its stabilizer completes the PW Human Race silhouettes in this pack. Reflective laces, a Boost midsole, and the silhouette’s signature serrated outsole are, of course, also present. It will retail for $250 (€250).
Tennis Hu Primeknit
A Primeknit upper is paired with a block 3-stripe detailing and leather lining. The powder dye-colored sneaker also features adidas and Hu logo detailing on the heel tab. It will retail for $130 (130€).
The classic Stan Smith is updated with a Hu Holi print Primeknit upper and a coordinated leather lining. It will retail for $130 (130€).
To complement the footwear, adidas and Pharrell present a Hu Holi Tee ($80 USD), Hu Holi FZ Hood ($200 USD), Hu Holi Crew ($140 USD), Hu Holi Short ($80 USD), and Hu Holi Towel ($80 USD).
In related news, another Billionaire Boys Club x adidas NMD Hu is on the way.
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