As 2020 nears the halfway mark and we reflect on a six-month span that has given us Australian bushfires, an ongoing pandemic, and global protests sparking societal upheaval, it's almost trite to remember that June is the month for us to commemorate Pride.

June is now devoted to what was, once upon a time, just a day at New York's Stonewall Inn in 1969, whereby queer people (notably from black and brown and trans communities) defied expectations and resisted arrest during a raid facilitated by the NYPD. The ensuing riots (along with other, less-reported campaigning prior to and following the Stonewall event) became a foundational cornerstone for the changes to the civil liberties experienced by those in the LGBTQ+ community today.

Sadly, it’s easy for a collective cultural amnesia to supplant the riotous backstory of the Pride movement amid its corporatization; all the banner-waving from banks, fast food chains, tech corporations, and, yes, fashion brands.

Case in point: An email I received from [redacted] PR a few weeks ago contained images of a Rainbow Breton top with the subject: “Hi ! Rainbow Shirts for Pride?” When I politely enquired about how the $60 shirt will be benefitting or contributing to the LGBTQ+ community, they replied with “they're not unfortunately.”

One of the original founders of Pride, Ellen Broidy, crystallized this commodification of social justice in a comment to BBC Today, saying: "[Pride is] much more powerful without the floats and without Citibank and American Airlines. Yes, it's a sign of progress but in a distinctly capitalist market.”

Capitalist agendas aside, it's probably worth remembering that while "globally recognized brand" plus "rainbow graphic" might feel like the exploitation of an oppressed identity, the worldwide exposure of well-known companies aligning with LGBTQ causes has a trickle-down effect to normalize and promote tolerance, acceptance, and changing of societal attitudes. But it does not excuse or justify those who manipulate the real-life struggle of millions around the world to put money in their own pockets or nurture a brand image.

So how do we navigate this distinctly capitalist market? With knowledge.

Here, we look at some of the more worthwhile Pride collections with information on exactly where your dollar is going and what they will do with it. Corporate transparency is one of our favorite trends for SS20.

Calvin Klein

Who: Calvin Klein

What are they doing?: In 2020, Calvin Klein has donated over $100,000 USD to LGBTQ non-profit organizations, including the onePULSE Foundation, to which Calvin Klein's parent company, PVH has made a $1 million grant through the PVH Foundation.

Notes on the collection: Your regular easy-to-wear Calvin Klein underwear, basic, and denim staples with a Pride flag trim – and jockstraps !

Where to buy: Calvin Klein


Who: Levi’s

What are they doing?: 100 percent of net proceeds from Levi’s Pride 2020 collection will go to OutRight Action International.

Notes on the collection: Are Levi's 501 denim chaps too on the nose? Who's to say, the reactions on Twitter were divisive to say the least. However, Britney Spears wore them in a 2003 remix of "Overprotected," so they are, ostensibly, a part of LGBTQ canon.

Where to buy: Levi's


Who: AMI

What are they doing?: 100 percent of the proceeds of all worldwide sales will be donated to GLAAD.

Notes on the collection: Well, if you wanted something very low key, perhaps even barely distinguishable from the regular product, the Ami Rainbow Caspule might do it for you.

Where to buy: AMI



Who: Nike

What are they doing?: This year, Nike has contributed more than $500,000 to 29 organizations serving the LGBTQIA+ community. This includes 20 organizations each receiving $25,000 grants administered by the Charities Aid Foundation of America, some of whom also received grants last year as part of Nike's effort to promote a continuous allyship to LGBTQ+ organizations.

Nike will also award grants to organizations serving the LGBTQIA+ community in countries around the world including Nijiiro Diversity (Japan’s first non-profit organization to take on issues of LGBTQ+ discrimination in the workplace) and ReBit, a non-profit organization in Tokyo that aims to create a society in which all LGBT children can become adults as they are.

Notes on the collection: The first ever Air Force 1 to be included in the BeTrue collection features iridescent details on the swoosh and a subtle Pride flag on the heel.

Where to buy: Nike

Ralph Lauren

Who: Ralph Lauren

What are they doing?: 100 percent of the purchase price from the sale of each Pride polo shirt for adults, children and dogs, and 25 percent of the purchase price from the sale of each graphic tee, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle and socks will be donated to Stonewall Community Foundation benefitting an international network of LGBTQ+ organizations.

Additionally, Ralph Lauren Fragrances is making a supplemental donation to the Stonewall Community Foundation.

Notes on the collection: For this collection, the American powerhouse has amended its classic pieces with a Pride flag rainbow colorway found on the brand's emblematic logo and a colorful trim on the collar of the polo shirt.

Where to buy: Ralph Lauren 

If these pride collections aren’t your vibe (maybe you’re not into denim chaps) there are various other ways to share your support for pride this month, namely by empowering the black queer community directly via donations to organizations such as GLITS or For The Gworls.

We Recommend
  • Image on Highsnobiety
    The 11 Best Sneaker Apps to Stay on Top of Every Drop in 2023
    • Sneakers
  • Image on Highsnobiety
    The Best Sneakers of 2023... So Far
    • Style
  • Image on Highsnobiety
    The Essential Shoes For Your Wardrobe Refresh in 2023
    • Style
  • nike x AMBUSH
    Nike x AMBUSH's Air Adjust Force Is Half Price Here
    • Sneakers
  • Image on Highsnobiety
    Our Favorite Football Kits of the 2023/24 Season
    • Style
  • Image on Highsnobiety
What To Read Next
  • concepts new balance 998
    Count Your C-Notes. Concepts' New Balance 998 Collab Returns
    • Sneakers
  • Detailed photographs of GORE-TEX New Balance 580 sneakers designed by Mita Sneakers, MASTERPIECE SOUND & Hombre Niño
    These Humble New Balances Are a Piece of Japanese Streetwear History
    • Sneakers
  • Product photos of Coperni & PUMA's collaborative sneaker in black, white and yellow colorways
    EXCLUSIVE: Coperni & PUMA Turned a Football Boot Into a Dress Shoe
    • Sneakers
  • Photos taken inside Wooyoungmi's Paris flagship store on Rue Saint-Honoré
    In Paris, Wooyoungmi Plants a Flag(ship Store) For South Korea
    • Style
  • Image on Highsnobiety
    Snob Diaries: Alpinestars 60th Anniversary Party With Mike Seegars
    • Style
    • sponsored
  • noma collection 10
    Noma's Paradise Is a Glimpse Into a New Era (*Excellent Clothes Included)
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.