Here’s How Europe is Wearing the PUMA Rider
The latest PUMA drop, the Rider Play On and the Rider Ride On, refuses to be your safe wardrobe standby. How many pairs of monochromatic kicks do you possibly need? No black-and-white boring here, it’s a medley of hues that opts for unapologetic maximalism, ready to turn heads. We’re talking indigo blues alongside tomato red laces with a hint of fluro green sprinkled on top. This 80's-inspired model is certainly not for the faint-hearted or safe sneakerheads out there. Unsure of how to style the kaleidoscope of colors? Take it to the gram for a bit of surefire inspo.
Throughout Europe, influencers from the UK, Italy, and Sweden show us a thing or two about what it means to truly show out in footwear. Bold statements are abundant here. Some, like Giulia Scotti and Eddie Wailes, are careful to balance out the ‘fit with a more laid back approach and let the sneaker take center stage. Others, like Cajsa Wessberg and Daniel Desmeres, step up to the challenge with a head-to-toe brazen ensemble. The former goes for a cosy orange shearling and sky blue track pants. The latter breaks all the fashion rules with a brown and green combo, topped off with a black aviator trapper hat. Another influencer, Travis Shuuji put it best when he described the shoe as, “A pair of sneakers that fits in almost every situation.” Yeah, we’re here for it.
