While adidas has confirmed the news, the company has yet to reveal any numeric specifics. TMZ, however, reports that the contract extension is for multiple years and worth millions of dollars.
Pusha-T will be working with adidas to develop product, content, activations and more, continuing his contributions to the brand’s EQT footwear line. According to adidas, Pusha has creative freedom to make each shoe synonymous with his music and incorporate the street experiences he raps about.
Push has been with adidas dating back to 2012 and has released multiple sneaker collaborations since.
For now, this is all we have on Pusha-T’s new deal with adidas, which will see him alongside his pal Kanye West in the Three Stripes family for years to come.