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Reebok's Classic sneakers are as timeless as shoes get, both the actual Classic running shoe and the low-profile Club C. If it ain't broke, don't fix it, unless you're White Mountaineering.

Yes, for Spring/Summer 2025, White Mountaineering made Reebok's Classic and Club C sneakers somehow even better. It takes an artist, I suppose.

Yusuke Aizawa's Japanese label is a collaborative machine, dishing out a massive number of team-ups each season. These range from footwear labels like UGG and Vans to adventure imprints like Grip Swany, with the only constant being the sheer volume.

White Mountaineering SS25 includes not only Reebok, for instance, but bag brand Briefing, hat label New Era, and footwear makers like Airwalk, Diemme, and Rig Footwear. There's even a sportswear selection made with Umbro. And that's not all...

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But let's step back.

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The collection itself is quintessential White Mountaineering, a mix of prep and polish toughened up by functional fabrics and hiking aesthetics. Weather-fighting fabrics inform climbing pants, knitwear is woven so loosely that it becomes translucent and familiar menswear motifs like bomber jackets and mackintosh coats are rendered lightweight and flowing.

You can pick it all apart for days and find nothing but imminently wearable clothes grounded in reality, which is part of White Mountaineering's impressive popularity within Japan. You don't get a UNIQLO collab or two by being a nobody.

For me, though, it's all about the Reebok sneakers.

White Mountaineering used to team up with adidas each season but stopped several years ago. A rotating selection of labels took adidas' place and Reebok is the latest star player.

The Classic runner and Club C low-top are White Mountaineering's canvas upon which it innovates with glorious neutral-toned suede, yielding super simple sneakers that're as wearable as the original shoes but twice as luxe.

If you're going to mess with success, this is the way to do it.

You can't make the classic Reebok shoes look better with wild colorways (probably) but a material upgrade will always be welcome.

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