KITH is finally opening an outpost in LA. The news comes just one day after the store’s founder, Ronnie Fieg, teased the opening on Instagram, writing “Gonna go open up Kith LA real quick.”
Now, Fieg has confirmed the opening, writing an impassioned caption explaining his changing relationship to the city.
“Growing up in Queens in the early to mid 90’s, the West Coast was unchartered territory. It was us vs them. LA had Pac and New York had Big. It seemed like both cities were the only ones that existed at the time,” Fieg wrote. “As I got older and was finally able to start traveling here, I began gaining more and more of an appreciation for it. It was the opposite of New York in terms of location and weather but was a place I was warming up to. ”
“In 2015 I began planting the seed when I brought Kith to LA for our first West Coast Pop-Up. I wanted to see how and if the people would interact with the brand. I was overwhelmed with the reaction. Since then we’ve done two more pop-ups in LA, and both successes were proof to me that we needed to be here,” he continued.
“When thinking about Kith reaching the West Coast of this country it brings the feeling of accomplishment to a whole other level and keeps me going. The idea that I can touch people in other cities with what I do inspires me the most. Another dream and notch in the timeline comes to fruition this Friday when Kith permanently touches down in the City of Angels.”
While other details surrounding the store are scarce, check back for confirmed information as it emerges.
In other style news, Bape drops a fresh new line of “Graduation Camo”.
- Main & Featured Image: Ronnie Fieg / Instagram