Brand: Shoe City x EAT x New Balance
Key Features: The 990v5’s signature pigskin suede and mesh upper is decked in EAT’s customary red, yellow, and blue colors.
Release Date: November 22
Price: $174.95 (grade school and preschool sizes available for $100 and $80 respectively)
Buy: available exclusively at Shoe City locations in Baltimore, Washington, DC, and Virginia, as well as online at YCMC
Editor’s Notes: Shoe City, DMV lifestyle brand EAT and New Balance come together for the 3rd time. Following the sold out 990V3 and 990V4, this time the brands shift their focus to the Made In The USA 990v5.
EAT which stands for “Elevate All the Time” has been a staple in the DMV streetwear scene. Once again the collaborative sneaker is depicted in the brand's signature colors, red, yellow, and blue.
In celebration of the 3rd collaboration, the brands are taking things one step further and will be giving back to the community. Namely, EAT and New Balance DC’s Beacon House Community Center will be the recipients of Thanksgiving Day turkeys courtesy of EAT, New Balance, and Shoe City.
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