Brand: Social Status x Nike

Model: Dunk “Free Lunch”

Release Date: September 10 ("Chocolate Milk" colorway), October 15 ("Strawberry Milk" colorway)

Price: $130

Buy: Social Status

What the Internet Is Saying: Not only has Social Status’ special-edition Dunk captivated sneakerheads, the story behind the project has resonated with the audience, who believe Social Status have added real depth and authentic community spirit to the project.

What We’re Saying: Social Status has communicated that the release of the “Chocolate Milk” colorway of its upcoming Nike Dunk “Free Lunch” collab has been delayed. Whereas previously, the release date was penciled in for September 4, it was then pushed back to September 10.

Likewise, the “Strawberry Milk” colorway was going to drop on September 18 but is now dropping on October 15, according to Social Status.

The sneaker, which was specially designed and created for Social Status, is not a High, not a Low, and not a Mid. This sneaker does not exist outside this collaboration, making it all the more special.

The project’s inspiration is one that lies close to Social Status founder James Whitner and his team’s heart: free lunch. Both colorways of the Social Status x Nike Dunk “Free Lunch” are nods to the chocolate and strawberry milk that are a part of the government assistance program that supports underserved and underprivileged children across the United States.

But the project doesn’t just create awareness of the gaps in wealth, resources, and opportunities many children — mainly from minority backgrounds — still face today. Whitner and his team have also remodeled the East Liberty store so that the social and educational spaces sit in front of the retail space, they have opened an art gallery at the same location to break down barriers to entry into the art world for underserved communities, and they have refurbished and will run a community center in Whitner’s old neighborhood.

This project, like so many of The Whitaker Group’s undertakings, is all-encompassing and strives to make a real, lasting change — aided by storytelling through product. To read more about the Social Status x Nike Dunk “Free Lunch” project, head to our exclusive interview with Whitner.

The Social Status x Nike Dunk “Free Lunch” pack is launched first with "Chocolate Milk" (September 10) and will follow up with "Strawberry Milk" (October 15) online and in-store at Social Status.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

What To Read Next

  • Image on Highsnobiety

    'Selling Sunset' Just Lost Its Undisputed Style Star

  • Image on Highsnobiety

    mfpen Lets the Clothes Do the Talking

  • Image on Highsnobiety

    No One Asked For Pointy-Toed AF1s But They Exist Anyways

  • Image on Highsnobiety

    Adam Bomb Squad & Cool Cats Bring the Heat During Crypto Winter

  • Image on Highsnobiety

    Picking Through Kanye West's Trash-y "Homeless" Controversy

  • Image on Highsnobiety

    Hanae Mori's Butterfly Effect

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.