Following the announced return of PUMA’s 1998 Cell Venom silhouette earlier this week, we’re now able to give further details about its planned launch this Thursday at solebox Berlin and the exclusive happening set to go down directly after in cooperation with smart. Intrigued? Read on.

Organized in collaboration with the European sneaker retailer and PUMA, smart is hosting a secret event involving a unique raffle with some hype-worthy prizes up for grabs. Further details are still scarce at this point, but what we know so far is that guests will be treated to a performance from A$AP Mob protegé Chynna and Berlin-based collective Live From Earth, and the drinks will no doubt flow too.

Don’t miss out, get down to Solebox Berlin (14 Nurnberger Strasse) on Thursday afternoon, December, 6. For those not in town, tune in to smart’s Instagram to stream the event live.

Words by Aaron Howes
Branded Content Editor