Today, adidas announces its latest collaboration with none other than the beloved film franchise Star Wars. This new partnership builds on previous collaborations in the world of TV and film, like those alongside Game of Thrones and Dragon Ball Z.
The collaboration will bring three separate drops – the first one is arriving as a pack of eight lightsaber-inspired adidas Basketball silhouettes, and the second two will bring additional models from adidas' Running and Originals departments, respectively.
Celina Chu, Design Manager of Lucasfilm, tells Highsnobiety: "adidas is an unparalleled force in their industry and we were thrilled to collaborate on an apparel and footwear collection that is truly one-of-a-kind. Each shoe [from the Lightsaber Pack] represents a perfect balance between the unique personalities of the NBA players and the storytelling behind our iconic lightsabers."
Included in the pack of eight sneakers is the The Harden Vol. 4, designed with purple accents that nod to Mace Windu, while the Dame 5 takes inspirational cues from Luke Skywalker’s green lightsaber. The Crazy 1 and Rivalry Lo colorways are aligned with Darth Vader and the dark side, while the classic Top Ten design is dedicated to the legendary Jedi hero Obi-Wan Kenobi.
adidas' Product Manager for Global Basketball, Tommy Lubinski notes: “There are a lot of similarities between a lightsaber and a signature athlete’s footwear. Like the construction of the lightsaber hilt, our signature footwear undergoes a thorough process of testing and refinement in addition to the on-going insights from the athlete. This helps us establish the perfect match for that player. In the world of basketball, a signature shoe is an athlete’s lightsaber."
While the collaborative pack is certainly exciting for fans of adidas' basketball silhouettes, the Star Wars fan community is built of passionately devoted fans that have enjoyed the franchise across generations, from 1977 to present day.“Star Wars is unique in that multiple different generations grew up on it and that’s what makes it so popular globally,” Lubinski continues.“We worked closely with the team at Lucasfilm to make sure we had embodied the classic elements while also putting a modern twist on it.”
Each of the eight silhouettes includes clever detailing like logos and insignias that fans will recognize from the films, including a special Star Wars lace badge on each sneaker, and galactic typography detailing.
Leah Provo, adidas' Senior Graphic Designer for Global Basketball, tells Highsnobiety: “When approaching our design process for the collaboration, we loved the level of detail that Star Wars brings to each piece of the franchise. From costume and set design to the hilt of a lightsaber, the intricacy is what we wanted to capture and bring to the collection. We were careful in selecting colors for each athlete based on what they represent: rebellion, loyalty, peace, and perseverance. We felt that this really connected the two worlds and storylines.”
For adidas, these crossover collaborations between sports and pop culture are moments for consumers to enjoy, created with fans of Star Wars and adidas in mind. "As we work on collaborations, we look at what is going to be in the mind space of the consumer," notes Provo. "Given that there was quite some time between the release of Episode IV and Episode IX, we knew this would be a nostalgic moment for so many fans and this wasn’t a moment we could miss. Pop culture crossovers evoke emotion, and that’s what these collaborations are all about."
The Lightsaber-themed adidas Basketball x Star Wars pack will be released on November 1 at adidas.com and in select adidas stores, with price points between $70-$140 USD.