Following our round-up of lime green, lavender, and sky blue colorways for spring, we are now looking at the latter half of the 2020 summer trends and for now, we’re thinking all-white all summer long.
White is clinical, but also futuristic, sporty (thank you Wimbledon), and considering you’re probably not going outside too much these days – easier to keep clean.
Pantone Institute’s Creative Director for Europe and resident color expert Jane Boddy tells Highsnobiety her thoughts on the colorway: “White is making a comeback, riding on the wave of a renewed view on minimalistic design, though this isn’t the ’90s brutalist minimalism where it was all about cold starkness and as little design as possible. The minimalism for now has a softer edge, and aligns with an attitude towards design that is classic and seasonless. The white that sits within this movement is not brilliant white, but slightly off white, such as Pantone’s “Cloud Dancer”, often these softer whites are made from unbleached and organic cottons.
“The purity of this tone blended with utilitarian or sporty-led design enables a minimalist aesthetic for all-year-round – and with any other color if one wishes – or head-to-toe for the ultimate take.”
Check out the rest of our favorite white products below.
GmbH Evil Eye Tank Top
GmbH White Jeans
Kassl Editions Tote
TOOGOOD Boxer Trousers
Carhartt WIP Single Knee Pants
Off-White™ Track Pants
Fear of God ESSENTIALS Vest
Raf Simons Oversized Sweater
Raf Simons Antwerp Tee
Stone Island Overshirt
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- Curator: Rhianna Matthews