This story was updated on November 10.

As big as Supreme is, it knows that silence is its best strategy. The brand rarely announces its next move and leaves fans clinging to leaks and rumors as they await the brand's next move.

The latest round of rumblings suggested that Supreme's latest shakeup isn't related to clothing at all (probably for the best) - and they were right. Specifically, Supreme is opening its latest flagship store in Berlin.

Supreme has been nothing if not selective about its store locations. It still only has four American shops: two in New York and two more in California.

It also just opened Supreme Milan earlier this year, bringing its European store count to three.

Berlin makes plenty of sense for 'Preme.

It's a hip city with a melting pot culture not unlike that of Supreme's hometown.

A longtime hub for streetwear and sneaker culture, Berlin hosts loads of like-minded creative types like Firmament, 032c, and this one media company called Highsnobiety (you may be familiar?). There's a readymade community here that's well-prepared for a new Supreme store.

As an anonymous source initially told us, Supreme is setting up shop at Torstraße 74. The space has been under construction for a while but some 'Preme-branded flyers pointed to the address before it opened.

More glaringly, if you Googled the address within the last month, you'd have seen that it had already been cached as a Supreme store — a pretty good sign that paperwork has been filled out and websites updated.

There'll be a friends and family event on November 10, according to our source, before Supreme Berlin opens its doors the next day, complete with a themed Box Logo T-shirt.

It's not like Supreme has been terribly coy about the reveal, though. Several of its recent Instagram posts have had Berlin geotags and the city has shown up in the backdrop of some recent shoots.

What To Read Next

  • Image on Highsnobiety

    After 10 Years, Another Yayoi Kusama x Louis Vuitton Collab Is Here

  • Image on Highsnobiety

    Ben Affleck Is Just Like Me

  • affordable sneakers

    Here Are the Best Kicks for under $150

  • All-black Salomon sneakers X-Mission 4 image

    The 15 Best Black Sneakers for Any Rotation

  • Image on Highsnobiety

    From Sexy Squeezers to Museum-worthy Coffee Makers — This Is Alessi

  • Image on Highsnobiety

    Hope You Aren't Tired of sacai x Nike Yet

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.