The seven deadly sins have been a goldmine of inspiration in pop culture, although, as the 1995 film Se7en proves, it’s usually in a pretty dark context. Enter renowned photographer Nick Knight, who has just directed a Beats by Dre-produced fashion film which gives the seven sins their sexiest, coolest interpretation yet. And if that doesn’t sell you, Travis Scott’s slick narration should do the trick.
The film is a tribute to stylist Edward Enninful, and the cast is a who’s who of supermodels. Karlie Kloss, Naomi Campbell, and Kate Moss are just a few of the models tasked with bringing a respective deadly sin to life. Soundtracking these girls and Travis Scott’s narrative flow is a mix of hip-hop from artists like A$AP Ferg and more electronic-oriented leanings from the likes of Oneohtrix Point Never.
Watch the whole film above, and see how much longer you can remain sin-free.
In other fashion news, here’s the first look at the new collection from Givenchy.