Travis Scott's new $1,000,000 Jacob & Co. Watch @travisscott @jacobandco @ftpflame

A post shared by ? Travis Scott ? (@laflamescott) on

Dubbed the rose gold Astronomia diamond baguette watch, Travis Scott’s latest jewelry pickup comes crafted by the hands of hip-hop favorite Jacob the Jeweler. While it’s unclear if La Flame actually paid the asking price of $1,015,000, the Jacob & Co timepiece was nevertheless featured on Travis Scott’s Instagram Story and quickly made its way to fan accounts.

The incredible piece first appeared on the brand’s Instagram channel just over a week ago and it took no time at all for the Houston artist to sweep it up.

The Jacob & Co Rose gold Astronomia diamond Baguette watch. #jacobandco ??

A post shared by Jacob & Co. (@jacobandco) on

Although the piece is truly one of a kind, others like it exist as part of Jacob and Co’s Astronomia series, which aims to bring the feeling of “a sailor heading toward the seas driven by the celestial vault.” Find out more about the series here and look for it start blowing up on Instagram in the coming days.

Editorial Director, LA

Brock Cardiner is Highsnobiety's LA Editorial Director. He oversees Highsnobiety's editorial initiatives on the West Coast.