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Brand: ULTRAOLIVE x New Balance

Model: ULTRA990

Key Features: The updated 990v3 silhouette features a reflective, removable wallet over an updated drawstring lacing column. Next to this, advanced mesh paneling elevates the technical aspects of the sneaker, bonding well with interwoven 3M accents.

Release Date: February 27 at 10am PST (1pm EST)

Price: $199

Buy: Exclusively available on ULTRAOLIVE.com

Editor’s Notes: After teasing its collaborative ULTRA990 with New Balance, ULTRAOLIVE has officially confirmed the release details of its new sneaker. The shoe will be released exclusively via ULTRAOLIVE.com today 27 at 10am PST (1pm EST).

The ULTRA990 is the brand’s take on New Balance’s 990v3 and features a wealth of detail. Everything from reflective paneling to a removable “shoe wallet” that holds keys, cards, and cash give this project an unorthodox spin.

The design draws inspiration from Inspector Gadget and follows a theme of exaggerated functionality. The breathable oversized hole mesh, reflective detailing for higher visibility, and cinching bungee laces all play into that.

ULTRAOLIVE has done well to preserve the features many know and love about the 990v3. The update has been carefully considered, putting functionality at the forefront of the design, resulting in a well-considered update to an otherwise perfect sneaker.

This release is expected to be highly-limited, with only around 100 pairs being made available to the public.

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Words by Adam Mark
Weekend Editor
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