From Shaun White's custom Louis Vuitton snowboard case, to Julia Marino's Prada snowboard, Olympic fashion has been the gift that keeps on giving this season.
On the ice, we spotted curler Matt Hamilton sporting a pair of the Nike Dunk Low "What the Paul," with a gripper attached on one sole, and a slider on the other, converting the sneakers to curling shoes. Once a sneakerhead, always a sneakerhead.
We've also seen team USA rocking a pair of Nike ACG trainers, specifically worn by Chloe Kim at the snowboarding half-pipe ceremony, in white with red and blue detailing. Sadly, the sneaker is exclusive for Olympians.
Skiier Eileen Gu took home a gold medal in women's big air freestyle skiing, and at the medal ceremony, the 20-year-old wore jewelry from Tiffany & Co. that instantly blew up on Chinese social media.
The pieces in question were the Tiffany T diamond wire ring, retailing at $2,100, the Tiffany 1837 Makers ring in 18-karat gold, retailing at $2,400, the Tiffany 1837 Makers signet ring in sterling silver, at $600, as well as a Tiffany Knot bracelet in yellow gold with diamonds, priced at a humble $22,000.
Omega is another luxury brand that has snagged the spotlight during the games, with snowboarder Shaun White wearing the 45.5mm Seamaster Planet Ocean 600M Co-Axal Master Chronometer Chronograph in 18K gold. US figure skater and gold medalist Nathan Chen, has been wearing the Omega 42mm Speedmaster Moonwatch Professional Co-Axial Master Chronometer in steel.
Chen is also wearing costumes designed by none other than Vera Wang, which is a big flex on the ice.
We've still got another nine days of events to look forward to, and undoubtedly there will be plenty of more fashion on the table, as well as plenty of medals to be won.
