For the first time ever, Google has disclosed how much money YouTube accumulates from advertisements. According to the company’s quarterly earnings report, YouTube generated $15.1 billion in ad revenue in fiscal 2019.
The Hollywood Reporter points out that YouTube’s revenue had previously been bundled in with Google. Now, however, CFO of Google parent company Alphabet, Ruth Porat, reveals, “To provide further insight into our business and the opportunities ahead, we’re now disclosing our revenue on a more granular basis, including for Search, YouTube ads and Cloud.”
YouTube has nearly doubled its ad revenue since fiscal 2017, when the video platform brought in $8.15 billion in ad revenue, followed by $11.15 billion in fiscal 2018.
Also during the company’s recent quarterly earnings call, Google and Alphabet CEO Sundar Pichai announced that the YouTube TV streaming bundle currently has more than two million subscribers, while YouTube Music and YouTube Premium have more than 20 million paid subscribers, as the company continues to place an emphasis on growing its subscription business.
To learn more about YouTube’s astounding ad revenue, visit The Hollywood Reporter.