dapper dan

EstablishedBorn: 1944
HQBirth place: Harlem, New York
FounderBrand founded: Dapper Dan

The original hip-hop couturier, Dapper Dan, born Daniel Day, is the personification of one of America's most notorious neighborhoods. Day dressed everyone from Mike Tyson to LL Cool J in one of a kind counterfeits of Gucci, Fendi and, Louis Vuitton, and MCM. Dan took a luxury approach to bootlegging, turning fur and designer leather into custom looks but was shunned by the mainstream fashion industry due to counterfeiting raids and legal action from Fendi. Dapper Dan timeline 1944 – Day is born in Harlem New York. Growing up on 129th and Lexington Avenue he was born to a civil servant father and a homemaker mother. A skilled gambler by age 13, it was this success that helped Day fund his first store. 1960s – Day worked for Harlem newspaper; Forty Acres and a Mule. 1968 – As part of a program from Columbia University, Day toured Africa for six years. 1974 – Day returned to New York and sold shoplifted items from his car. 1982 – Dapper Dan’s Boutique opened on 125th Street between Madison and Fifth Avenues – often open 24/7. It was then that Dan faced prejudice as he ventured in his attempts to be a clothing wholesaler, struggling to buy the textiles he needed because of his location and race. Instead Dan began to create his own designs from scratch, creating knock-ups using bootlegged fabrics he designed himself. Day's trademark at the time was bold usage of logos from high-end brands like Gucci, inspired by the flamboyant fashion of Rat Pack icons like Frank Sinatra and Sammy Davis Jr., Day boasted clients including drug kingpin Alpo Martinez. 1985 – Dapper Dan’s first venture into hip-hop and streetwear fashion comes with the styling of LL Cool J and he became known as the hip-hop atelier. Dan designs custom Gucci tracksuits for Eric B. & Rakim spotted on the covers of the seminal album Paid in Full . He also created looks for The Fat Boys, Salt-N-Pepa, KRS-One, Bobby Brown, Jam Master Jay as well as Mike Tyson and famously athlete Diane Dixon. 1988 – Tyson, wearing one of Dan’s “knock-off” Fendis, gets into a brawl with Mitch Green outside Dapper Dan’s store, putting the counterfeit looks into the media spotlight for the first time and eventually leading to the demise of the store. The use of brand logos caught the intention of the likes of Fendi, who pursued legal action in 1992, with the shop closing down for good. 1999 – Dan continues to work as an underground designer and begins outfitting Floyd Mayweather in 2017 – Day's career is revitalised thanks to a Gucci call back. Gucci's creative director Alessandro Michele designs a jacket based on a well-known Dapper Dan design he created for Diane Dixon nearly 20 years earlier. Michele replaced the original Louis Vuitton adorned balloon sleeves of the fur-lined jacket with the double-G Gucci logo. When Dixon shared images of her design next to the original, social media reacted with claims for Dapper Dan to receive some credit. With the support of Michele and Gucci CEO Marco Bizzarri, Day and the Italian brand partnered for a line of menswear. 2018 – Day opened a new atelier on Lenox Avenue in partnership with Gucci, Dapper Dan of Harlem, making it the first luxury fashion house store in Harlem. Gucci controversy Day found a revitalised career in 2017 after stylist Jordan Page pointed out the recent Gucci Cruise collection by creative director Alessandro Michele shared major similarities with one the designer had previously created for Diane Dixon in1989. A fur jacket with balloon sleeves – Dan’s previous design boasted the Louis Vuitton monogram, with Michele’s opting for the Gucci double-G logo. Calls for Dapper Dan to receive the credit spread across social media, including from Diane Dixon herself. Michele and CEO Marco Biazzari approached the designer to partner for a line of menswear, opening his own atelier on Lenox Avenue in partnership with Gucci shortly after. During the blackface sweater controversy, Day was outspoken about the move, but has shown support for the resulting diversity program created by the brand.

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