Where the runway meets the street
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Helly Hansen is one of those outdoor brands that had a really strong run many years ago in the lifestyle market and then somehow disappeared from the scene. Once again it takes the Japanese to resurrect the brand correctly, as seen here in the well styled ‘From Ocean To Japan’ lookbook for the new season. Great outerwear, good colors and use of patterns, result in a very interesting collection, especially for the colder season.

Check out the full lookbook after the jump.

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