16 more

Following up our May report, we’re back with another closer look at street style in the South Korean capital. As one of the world’s most exciting and upcoming cities, Seoul’s fashion and music scenes are modern-day marvels considering their fairly recent democratization. As such, it’s interesting to see how the city’s citizens take international styles and make them their own. Pieces from OFF-WHITE are paired uniformly with Hood By Air’s post-internet aesthetic, while Americana is filtered differently from Japan’s practiced take on it. In general, colorful clothing is favored above almost everything else, matching the youth’s vibrant energy.

Enjoy our second installment above and stay tuned for future iterations. In the meantime, check out the 20 Korean brands you need to know.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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