Yesterday Rihanna presented her full FENTY PUMA Fall/Winter 2016 collection, the first full collection since teaming up with the German sportswear brand. The first collaboration of the two, the Creeper sneaker, turned out to be a huge success and not only with women. As a result Rihanna presented with her first full collection, a mix of men’s and women’s looks.
“Rihanna drew inspiration from today’s Japanese street culture and tradition for this first full season collection since partnering with PUMA in December 2014. Mixing that cultural influence with gothic overtones and exaggerated volumes and proportions, the fashion icon challenged the traditional male and female silhouettes and blurred the lines between genders that are often times too rigid for her fashion tastes. Rihanna introduced styles such as a ground-sweeping Kimono Robe, Tear Away Tricot Track Suits, an attitude punched Lace-Up Jersey Corset, dresses and bodysuits. In her first collection, she played with shapes creating exaggerated long sleeve tops and jackets and voluminous hoodies and crew necks. Many apparel silhouettes play with laces, running up and down the pieces for an added edge. Outerwear styles, like the Velvet Bomber Jacket, serve both the fashion hungry and the function-needy. Each piece embodies a sexiness with a tough-as-nails attitude.”
Of course the new collection also includes footwear. Next to knee-high boots, the Creeper returns on an even chunkier platform next to a range of other footwear styles. The collection is kept in a monochromatic color scheme, very much in line with current fashion and streetwear trends. Overall nothing crazy and very trend-driven, but you can be sure that Rihanna fans will be buying into this collection. Look out for the collection to arrive with retailers on September 2016.