Where the runway meets the street
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We’ve already shown you staff kits from the likes of Vancouver’s Livestock, London’s Goodhood and New York’s VFILES, and now we turn our attention to Berlin fashion outpost The Store.

Occupying a roomy space on the ground floor of Berlin’s Soho House, The Store stocks names like Vetements, Common Projects, Y-3, The Row, Ann Demeulemeester and more, complimented by an array of homewares and grooming products. To further illuminate the concept, creative director Alex Eagle noted: “We wanted to create a place where people could spend all day. A light, fresh and fun space where guests can shop, work, eat, drink and hang out. Like an open, shopable private home for everyone to spend time and where everything is for sale from the candle burning, record playing to the sofa you sit on.”

Check out what The Store’s staff members are rocking below.

Name: Celia Solf
Occupation: Store Manager
Brands: Proenza Schouler, Sunspel, Redone, Blaze Milano
Instagram: @celiasolf

Name: Karina Pavlova
Occupation: Sales Associate
Brands: Alex Eagle x Rike Feuerstein, Balenciaga, Tabitha Simmons
Instagram: @karuschkin

Name: Drew Lint
Occupation: Sales Associate
Brands: Casely Hayford, Maharishi, Common Projects, Calvin Klein
Instagram: @drewlint

Name: Jacqueline Loaiza
Occupation: Sales Associate
Brands: Pleats Please by Issey Miyake, Nike
Instagram: @jacqueline_loaiza

Name: Rina Ceitlina
Occupation: Assistant to Store Manager
Brands: Vetements, Redone, Pallas Paris, Ann Demeulemeester
Instagram: @riniceit

  • Photography: Dominik Schulte /
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