It seemed difficult to imagine a collection from European label Wood Wood that would be more classically Americana than its recent FW16 denim line. As it turns out, it certainly could get more Americana. Wood Wood has just unveiled a collaborative capsule collection with none other than sportswear giant Champion.
Though it only contains a few pieces, the collection proves to be an exercise in the old mantra of “less is more.” It consists of a T-shirt, a sweatshirt, a hoodie, and a coach jacket, all of which are standard items of Champion’s apparel. Each piece is given a little Wood Wood flair in the embroidered graphic, one that spells out “Romantic,” with the C being represented by the iconic Champion logo “C.”
For those in Europe, you can see the collection firsthand at Wood Wood’s Berlin store when it launches this Wednesday, June 29, with a release to all Wood Wood retail locations to follow. The global product release will launch on July 13, so those without access to European air travel will just have to sit tight. It seems worth the wait.
Visit Wood Wood’s online store for a complete list of their retail locations.
In related news, Champion just dropped an editorial with BEAMS featuring a certain DC comics villain.