The collection will consist of five menswear pieces featuring a hoodie, short-sleeve tee, long-sleeve tee, baseball cap and coach’s jacket. Each piece will feature the iconic ‘Purpose Tour’ logo and range in price from $35 to $99. To further celebrate the launch of the exclusive collection, UO will be hosting events in New York, London and Los Angeles. Each event will take place August 5 from 6-8 p.m. in each city’s respective time zone and feature a live DJ, refreshments, giveaways and signed merchandise by Justin Bieber.
The collection will be available in all Urban Outfitters stores starting August 5 and online August 8.