NikeLab is holding an exhibition in Hong Kong to celebrate the rebirth of Nike Air on the new Air Vapormax sneaker.
Building on nearly 30 years of Air Max legacy, the new Air VaporMax epitomizes the very essence of the technology’s original purpose: to provide lightweight, consistent cushioning that is both reliable and rigorous. Achieving that, as you might imagine, is quite a tough task.
Collaborating with six emerging international designers, “The Vision-Airs” exhibition explores the techniques used to create the shoe, as well as the future possibilities of Air through a series of mediums created by some of the region’s hottest artists and designers.
There is work from Feng Chen Wang, WanBing Huang and JOURDEN, who all present their own fashion interpretation of Air. Those interpretations have been captured by the illustrious photographer Laurent Segretier (see the video above,) and are housed in an exhibition space designed by COLLECTIVE. The space is soundtracked by h0nh1m’s cutting-edge “vapor-reactive” soundscape.
In other news, here are the 10 most expensive sneakers at Sneaker Con Phoenix SS17.
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- Photography: Stanley Cheng