From the ground up
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Brand: adidas

Model: PureBOOST DPR

Key Features: One-piece engineered circular knit upper, heel fit counter system, wider forefoot, Stretchweb outsole, Boost tooling.

Release Date: May 18, 2017

Price: $150 USD ($170 USD for LTD editions)

Availability: adidas

Editor’s Notes: Today adidas introduces the latest entry in its Boost range with the PureBOOST DPR. The sneaker is in turn engineered to deliver a raw, real and adaptive street running experience. The brand’s signature Boost technology, blended with a new 8mm head-to-toe offset, stores and unleashes energy more effectively.

“All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on,” said Stephan Schneider, product manager at adidas Global Running. “We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets.”

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