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Cam Newton has become known for his superstar persona both on the field and off, and now Under Armour is capitalizing on his electrifying and eccentric personality (not to mention style) by debuting his first UA lifestyle sneaker. This of course follows the unveiling of The Rock’s upcoming “Desert Sand” Rock Delta colorway.

Designed specifically for off-field use, the C1N combines tough, ultralight performance with a sleek, low profile design that’s highlighted by a gel-like outsole for all-purpose traction and a Threadborne upper that offers enhanced mobility while flaunting a unique split aesthetic.

The sneaker’s debut “Hometown” colorway, which drops on July 20, salutes to Cam’s Atlanta roots by mashing up the bold red and gold the Dirty South is famous for. The follow-up “Chairman” colorway arrives on September 8 and honors Cam Newton’s love of ‘50s swank while repping his adopted home of Charlotte, NC.

The third and final release is scheduled to drop on October 20 and uses his classic muscle car as a symbol of his journey — representing both past and present.

The C1N Hometown will be available on UA.com and select retailers on Thursday, July 20 with additional colors dropping throughout 2017. The C1N retails for $120.

For more from Under Armour, check out Steph Curry’s upcoming signature sneaker.

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