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Rihanna, everyone’s favorite pop megastar-slash-DGAF style icon, injected some much-needed adrenaline into the NYFW schedule via her SS18 FENTY PUMA presentation last night. RiRi turned things up to 11 with a motorcross-inspired show that kicked off with a squad of motorcross riders vaulting over some piles of bright pink sand. As you do.

OMFG FENTY #nyfw

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Motorcross themes have been bubbling under the surface for a while now, and RiRi catapulted them into the NYFW spotlight with FENTY’s high-octane gear that was splattered with logos, hi-vis colors and sucker-punch styling. In among all the X Games-style moto jackets, biker pants and boots was a bevy of swimwear looks in all sorts of flesh-exposing cuts and eyeball-bursting colorways.

Rihanna’s PUMA project has been a runaway success — the brand has reported profits rocketing by over 90% — and with shows like this, it’s not hard to see why. RiRi creates women’s streetwear that stands well and truly on its own two feet, with a no-compromise aesthetic that’s accompanied by a best-selling sneaker line and spectacular fashion shows.

👋🏽 @badgalriri

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More of this please, RiRi.

For more NYFW antics, check out Chromat’s SS18 show in the Big Apple.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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