adidas has tapped five female creators who embody new school thinking to help introduce its all-new Arkyn sneaker. The project finds Kendall Jenner starring in the campaign, alongside Serbian artist Ana Kras, Meta Flora founder Marisa Competello, musician Syv de Blare, and soccer player Florencia Galarza.
Each female co-created her imagery with Bronx-based photographer Renell Medrano and A$AP mob’s go-to videographer Thuan Tran, ultimately echoing the Arkyn’s intentions of “unbridled creativity in all of its forms, as it comes.”
The adidas Arkyn delves back into the brand’s storied archives, while also pointing ahead to the future. The sock-like sneaker features a technical mesh upper, neoprene heel, unorthodox lacing system, Boost midsole, and Three Stripes branding. You can look forward to the Arkyn launching globally April 5.
For more, be sure to check out Pharrell’s all-new adidas Solar Hu Glide ST.
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- Images: adidas