Pharrell Williams‘ new adidas Originals campaign, “Now Is Her Time,” is all about female empowerment through the power of representation and bold choices. Shot by Collier Schorr — who consistently explores themes of gender, sexuality, and identity — the campaign features powerful women and those who support them.
Ranging from artists to activists, “Now Is Her Time” stars singer-songwriter Syd; community organizer and co-founder of Black Lives Matter, Patrisse Cullors; nonprofit leader and founder of period.org, Nadya Okamoto; writer, director, and broadcaster Reggie Yates; architectural technologist Iddris Sandu; surfer Keala Naihe; filmmaker and human rights activist Sana Azim; mother, artist, and founder of Art Mom project, Tyra Mitchell; model and co-founder of Style Saves, Isabela Rangel Grutman; models Sara Cummings and Kadija Diawara; and dancers Sheena Cain and Sophia Parker.
Pharrell and adidas’ coinciding “Now Is Her Time” collection is made up of unisex apparel and footwear for adults, juniors, kids, and infants. Promoting women’s rights, the collection showcases a depth of color on popular sneakers such as the Solar HU, NMD, BYW, and the Adilette, a new addition to the HU collection.
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