adidas hopes to empower female athletes with the release of the PureBOOST X, an innovative running shoe specifically designed for women. While most shoes are typically an adaptation of an existing men's silhouette, the PureBOOST X considers only what women demand from their active lifestyles.

adidas addressed their most pertinent issues by creating a sporty-looking shoe that's high on both performance and style. It features a unique stretch mesh upper, with a floating arch detail that wraps underneath the midfoot; both act to deliver support under all circumstances. A BOOST midsole, the most technologically advanced cushioning material on the market today, ensures maximum energy return. Finally, natural foot movements are unrestricted thanks to a Stretch Web outsole.

The PureBOOST X will launch in three initial colorways on February 1 through select stockists and, followed by two iterations as designed by Stella McCartney on February 15.

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