Drawing from the evolution of sport, adidas' SS20 women's collection celebrates varying types of movement. Each piece is designed to inspire the athlete in all women, as the assortment consists of both performance and streetwear, with style-focused activewear paired alongside signature lifestyle looks.
adidas presents a complementary campaign surrounding the SS20 collection, featuring numerous women as they define what sport means to them. We hear from body positive yoga expert, wellness entrepreneur, and author, Jessamyn Stanley; world champion skier, Mikaela Shiffrin; yoga and meditation teacher, mother, and author, Mae Yoshikawa; world champion Paralympic medalist and motivational speaker, Denise Schindler; entrepreneur, writer, self-love advocate, and versatile athlete, Chinae Alexander; social entrepreneur, activist, author, student, and dancer, Nadya Okamoto; and psychologist, body positive activist, and marathon runner, Jada Sezer.
“Women today are redefining what sport means to them, from dance, skiing, aerial yoga to skateboarding, women are doing it all," says Aimee Arana, General Manager of Global Training at adidas. "Movement is sport and it is about getting out and enjoying what sport can do for your body and mind. This collection was made for them. We are inviting women to get out there and play their way.”
Featuring a number of pieces in inclusive sizing, the SS20 collection is made to enable all women. Standouts from the range include the new Ultimate Bra offering high support for various types of sport and the Believe This 2.0 Tight, which is equipped with a new waistband design providing a more secure fit.
You can find the first drop from adidas' SS20 women's collection available now at adidas stores and online. Expect additional pieces to release throughout the season.
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