adidas debuts its new women’s running campaign “Fearless AF,” as it puts the spotlight on six powerful female athletes and brand ambassadors with the confidence and creativity to change the rules of sport.
Featuring Kode With Klossy founder and supermodel Karlie Kloss; the first woman to officially run the Boston Marathon and social advocate, Kathrine Switzer; three-time defending champion of the world’s largest marathon, Mary Keitany; ultramarathoner and Vice President of Fitness Programming at Peloton, Robin Arzon; NYC running trailblazer, track & field coach and art therapist, Jessie Zapo; and Olympic distance runner, Jen Rhines — all essentially break down female stereotypes and unifies women who have created their own path to compete in the New York City Marathon this weekend.
Alexa Andersen, category director for women’s running at adidas U.S. shared, “Women are already empowered. This campaign is about celebrating real women who tackle challenges head on, defy conventions, express themselves and fuel creativity in the name of sport.”
In other news, Noah and Tracksmith celebrate the NYC Marathon with an exclusive capsule.