This Friday, March 24, courtesy of Frenzy by Shopify – the shopping app that combats bots and makes online drops fairer for everyone – you will have an opportunity to purchase the most recent YEEZY Boost release from Kanye West and adidas, the YEEZY Boost 350 V2 “Zebra.” Oh, and the kicker here, they’ll be available for just $1 USD — yes, you read that correctly.
How is this possible? Well, Frenzy by Shopify is launching a new project called Dropzones. Dropzones are geofenced areas that contain sales only accessible through Frenzy, thus allowing brands to set up releases that are exclusively available at specific locations around the world.
To jumpstart the program, Shopify is in turn hosting a Dropzone at a secret location in downtown Toronto on Friday, as they will be selling the “Zebra” YEEZY Boost 350 V2 — which are currently going for $1,000 USD-plus on eBay — through Frenzy for only $1 USD each. The exact location will be announced via Twitter before noon EST on Friday.
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