Balenciaga has been one of the first luxury brands to truly embrace the idea of the Metaverse and virtual reality as our inevitable future, and for Spring/Summer 2022, virtual avatars are presenting the label's collection.

Don't worry, Balenciaga's digital models are nothing like Zuckerberg's Meta avatars – they are digital renders of models Tommy Blue, Eugenie Bondurant, Marie-Agnès Diene, Abdou Diop, Zinedine El Ouazzani, Gwen Lu, Aki Nummela, Anania Orgeas, Hansi Schmidt, Minttu Vesala, and Inti Wang.

Each shot has been created by Paris-based artist Claudia Mate, who works across a handful of formats including interactive 3D, game design, VR, and plenty more. Her aesthetic combines retro influences with our modern-day technology, creating a recognizable approach that defines Balenciaga's SS22 range.

The avatars pictured are really giving something out of The Sims 1, ditching today's hyper-realistic art for something a little more retro. Sadly, none of my characters in The Sims ever wore Balenciaga, so I guess you can't really make a direct comparison.

Signature pieces including the Hourglass Bag, the recently sold-out "Hardcrocs," and the label's wide-shoulder blazers have all been given the low-res digital makeover, without ditching the characteristics that make the pieces uniquely Balenciaga.

As we're all getting used to the idea of dressing up for the Metaverse, knowing that Balenciaga looks just as good on the physical streets as it does in the virtual world is comforting. If I can own a Le Cagole bag, the digital world might not be so daunting after all. Perhaps Demna is ready to get into the world of NFTs, next?

The Spring/Summer 2022 range is now available at select retailers as well as Balenciaga stores online and IRL (thankfully we're not ditching the real clothes just yet!).

We Recommend
  • t-shirts
    The Best Staple Tees in the World, Ranked by Weight
    • Style
  • luxury shorts
    10 Summer Shorts to Get Prepped for Warmer Times
    • Style
  • balenciaga track
    Did Balenciaga Just Drop a... Neutral Sneaker?
    • Sneakers
  • Image on Highsnobiety
    Juliana Nalu Knows Pucci Eyewear Is The Missing Piece In Your Summer Rotation
    • Style
    • sponsored
  • Image on Highsnobiety
    Nail Statement Summer Accessories With These Pieces
    • Style
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • timothée chalamet wonka dunks outfit
    Timothée's Doing Wonka Style, the Chalamet Way (Dunks Included)
    • Style
  • patta nike air huarache
    And Then Patta's Next Nike Shoe Appeared
    • Sneakers
  • Two models and a dog wear Tyler, the Creator's beige le FLEUR* puffer jackets
    Tyler, the Creator's Luxury Label Is Now a Full-Fledged Clothing Brand
    • Style
  • travis scott john mcenroe nike mac attack shoes
    Travis Scott, John McEnroe, & the Nike Mac Attack Drama, Explained
    • Sneakers
  • cardi b y/project boots outfit
    Rehearsals Won't Stop Cardi B From Servin'
    • Style
  • kendrick lamar wales bonner outfit
    No Thoughts, Just Kendrick Lamar in a Sublime Wales Bonner 'Fit
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.