Even this time last year, who would have thought that men's jeans would soon again be the coolest pants around? Circa 2017, during the heyday of YEEZY, when people inexplicably paid through the nose for Calabasas-adorned track pants, denim's resurgence looked a million miles away; memories of the raw and selvage movement of the early-noughties fading just like the ink on your A.P.C. Petit Standards once did. But now, jeans for men are back – and the best part is that anything goes.

Certain jean types are synonymous with a particular time. In the early-aughts, people wore bootcuts because they thought the grungy look paired well with their Ed Hardy T-shirts and Von Dutch trucker caps. When The Strokes, Franz Ferdinand, and The Libertines ushered in a new era of garage and indie rock around 2005, Hedi Slimane led the way in proselytizing people to skinny, even drainpipe, fits. After that scene became played out, the aforementioned raw denim subculture came along and never truly went away, birthing nerdy online communities that still exist to this day. For some purists, a person's denim IQ can only be measured by how much Kapital, Needles, visvim, and other Japanese brands they have in their closet.

As luxury and streetwear merged, jeans found themselves as the odd staple out. Sure, it's denim, probably the most popular fabric on the planet, so it's always going to be "in" in some respects. But take a look over street style galleries from the past few years and you'll see a ton of luxury track pants, suiting, and crazy trousers, but not too much denim.

If jeans never truly went away, at least now they've come into sharp focus. As maximalism becomes played out, some people just want a nice pair of straight leg jeans that look smart with their sneakers or mules. On the other end of the spectrum is the once mooted return of early '90s monstrosities like those by JNCO, which perhaps explains why off-the-wall denim designers Ksenia Schnaider, Bstroy, GmBH and Y/Project are making avant-garde jeans that people are actually into. Unlike the era's mentioned before, where one pervading style reigned supreme, there's never been more selection to choose from. Among the cool kids, both conservative and outré styles are coexisting harmoniously.

The ultimate proof that jeans are "back," however? The fact Luka Sabbat, once an unbeliever, has done a 180 and has regularly been seen wearing denim. If he can be convinced, then so can anyone.

Shop the Coolest Jeans for Men Below

Marni Abstract Wide Leg Jeans

Abstract Print Wide Leg Jeans



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Wide leg jeans are the move right now — the wider the better in our opinion. These Marni ones include an eye-catching abstract pattern that makes the jeans stand out.

Stan Ray OG Painter Pant

OG Painter Pant

OG Painter Pant


Stan Ray

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Raw denim has never gone away, and neither has workwear-inspired clothing. These painter jeans from cult workwear brand Stan Ray bring the best of both worlds.

Carhartt WIP Single Knee Pant

Single Knee Pant

Single Knee Pant


Carhartt WIP

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Sometimes you need a bit of color in your life. These loose-fit Carhartt come in the perfect faded shade of purple — just what your wardrobe is asking for.

Maison Margiela Bianchetto Boyfriend Jeans

Bianchetto Boyfriend Jeans


Maison Margiela

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Maison Margiela is an icon for a reason, and these Bianchetto jeans reflect the best of the French house. This pair of denim is hand-painted to achieve a crackle-like effect, resulting in an aesthetic that will change with wear so you get a truly unique look.

Acne Studios 1996 Trash 5 Pocket Denim

1996 5-Pocket Denim


Acne Studios

Buy at Highsnobiety

Acne Studios is known for its high-quality, minimalist denim that will go with anything in your wardrobe. These classic blue jeans are sure to quickly become your favorite pair of pants.

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love.

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