Location: Berlin, Germany

Event: Bread&&Butter by Zalando 2018—The Pop-Up of Style and Culture (B&&B)

Key Looks: Although Berlin’s known for its uniform of black, B&&B goers showed a strong tendency towards the maximalism trend with the steeziest attendees flexing bright outfits combining bold print, checks, and vibrant colors. Thanks to the sunny weather, shades were out in force, with mini styles the clear favorite and sporty cycling designs in firm second (a trend on the rise). Another of 2018’s biggest trends—the chunky sneaker—was heavily represented among the fashion crowd, as well as several techwear-inspired utility vest and sets of dungarees—check the Supreme x The North Face Mountain Bib (gallery 2, #1).

Editor’s Notes: Last weekend, B&&B took over the Arena Berlin for a weekend of fashion, music, and partying. The event, which is open for everyone to attend, drew in Berlin’s most stylish as well as fashion influencers and industry professionals from far and wide.

B&&B is a full celebration of style and culture and those who attended experienced pop-ups where they could cop limited edition products, sneaker pre-releases, and exclusive collaborations from over 40 brands including adidas Originals, 032c, Nike, Vans, Converse, The North Face, AAPE By A Bathing Ape, Carhartt WIP, and many, many more. They also had the chance to enjoy live music, panel talks, fashion shows, after parties, and delicious street food.

Needless to say, there were some great ‘fits on show and we were on the ground, alongside photographer Eva Losada, to capture them. See our top picks in the image galleries above, and then check out the event recap video, below.

Although the event is now over, B&&B has launched breadandbutter.com, a new online shopping hub dedicated to selling selected streetwear and exclusive drops all year round.


What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.