Is there anything Crocs can’t turn its hand to?
In the last 12 months alone, Crocs has released everything from everyday clogs and cozy house shoes to hiking slip-ons and actual sneakers, all of which have been realised in that archetypal Crocs-y rubbery way we’ve become accustomed to.
Now, though, for 2024, Crocs is launching its chunky Echo Storm silhouette: a super-stacked YEEZY-like shoe that is as much of a sneaker as it is a rubbery slip-on clog.
The Echo Storm’s progressively bold and exaggerated design (something of a normality for Crocs nowadays) builds on the Boulder-based footwear label’s popular Echo collection.
However, this time around, Crocs is making proceedings a little more sneaker-like by removing the epochal Crocs heel strap from the rear and transforming the silhouette into a fully enclosed slip-on model.
Arriving in a myriad of typically bold colorways, Crocs’ Echo Storm is the perfect balance between comfort and self-expression thanks to a blend of molded Croslite (the brand’s proprietary rubber material) , a distinctly exaggerated Crocs upper, and ventilation holes for good measure.
Sure, the Echo Storm is outlandish — but then again, Crocs has made that its thing, right?
In fact, over the past few years, Crocs has garnered itself a reputation of being much more than just the maker of crazy Classic Clogs, but instead a brand that makes objectively great looking shoes.
From high-profile collaborations with Balenciaga and Palace and tounge-in-cheek releases like its cowboy boots, to a foray into the world of sneakers led by Salehe Bembury, Crocs has successfully dipped its toes into a whole variety of new footwear realms.
Now, though, with the Echo Storm, Crocs is creating an entirely realm of its own: one that’s seeing the amalgamation of sneakers and rubber clogs, a Frankenstein footwear concoction I never thought I’d see. Yet here we are.
