All summer, Drake fans have been on the edge of their seats waiting for the very imminent release of Certified Lover Boy. But fans might have got more than they asked for when Drizzy not only revealed the release date and also hinted at retirement yesterday.
This weekend, Drake celebrated his birthday. To mark the occasion, the six God shared a minute-long teaser video for the album. Starring Drake himself, fans will notice the clip is basically a live-action recreation of his previous releases ‘Take Care’, ‘Dark Lane Demo Tapes,’ and ‘Nothing Was The Same.'
The video feels almost foreboding, looking back on Drake's expansive discography and coming on the heels of his 34th birthday, it recalls the rapper announcing he would retire by 35 on "Weston Road Flows." However, another interpretation could be that Certified Lover Boy is sonically going to be a culmination of his previous releases.
Drake’s longtime producer Noah ‘40’ Shebib teased as much in a recent appearance on Kevin Durant's ETCS podcast. Revealing that the album is "ready to go," 40 said the album would cater to all the "different types of Drake music."
"How many different types of fans does he have? How many songs is he going to give you of each type, so that you’re satisfied with this offering? He’s trying to deliver for a lot of different people." 40 continued, "I think that’s the predicament we find ourselves in, which is trying to make music for everyone and to make sure all the different types of fans are satisfied."
This is the most solid information we've gotten about Drake's upcoming release. Until recently, the album was preluded with conspiracy theories about potential release dates. Earlier this year, Drake announced his album would be dropping this summer, causing many fans to theorize that for the project to be eligible for the 2021 Grammys, it needed to drop before August 31.
The album also ties into Drake's inking a deal with Nike reportedly worth $460 million. And associates close to the rapper confirmed he has a Certified Lover Boy capsule in the works with Nike – complete with bootleg CDG socks – set to drop imminently. Drake seemingly confirmed the rumors of a collection teasing Nike merch on his Instagram Stories.
The merch reveal came a week after Champagne Papi dropped the star-studded visuals for "Laugh Now Cry Later," featuring Lil Durk. "Laugh Now Cry Later off my next studio album CERTIFIED LOVER BOY ," he wrote on Instagram for his 70 million followers.
The “Laugh Now Cry Later” video features cameos from Kevin Durant, Odell Beckham Jr., and Marshawn Lynch. In the clip, the Lover Boy title is briefly referenced on the back of Drake’s Nike jersey in a scene. At the end of the Dave Meyers-directed clip, the initials “CLB” and a rose appear on the screen.
However, according to Complex, Lover Boy Drake isn't actually certified. Drake's attorney's attempted to file a trademark for "Certified Lover Boy," but the application was rejected to avoid “confusion” with the Canadian rock band Loverboy.
There is currently very little information available about Drizzy's project other than that it will be released through OVO Sound and Drake's mysterious Frozen Moments company. Aside from "Laugh Now Cry Later," there are no other singles or leaks from the upcoming album.
Certified Lover Boy follows up the Canadian rapper's 2018 album, Scorpion. On May 1, 2020, Drake dropped his fifth solo mixtape Dark Lane Demo Tapes as a precursor to the album.
Keep it here for more info on Drake's upcoming album as we get it.