Brands: adidas, Extra Butter
Model: alphaBounce Beyond
Key Features: Updated seamless forged stretchy upper built with Aramis tech, a wider Bounce midsole and forged zones for stability and multidirectional movement, Continental rubber outsole for more traction on all surfaces.
Release Date: Friday, March 16
Price: $130 USD
Buy: Extra Butter’s pop-up shop at 101 Stanton Street in NYC and online
Editor’s Notes: After officially unveiling the alphaBounce Beyond earlier in January, adidas now presents an exclusive white and aero blue colorway of the model inspired by VO2 Max training, and made in conjunction with NY’s Extra Butter.
In case you were wondering, VO2 max (aka maximal aerobic capacity) is the measurement of the maximum amount of oxygen that an individual can utilize during intense exercise. To celebrate the collab, Extra Butter will also offer complementary services for runners throughout the month including livestreamed VO2 Max testing by custom performance on a Woodway treadmill and Recovery by NormaTec. In addition, Extra Butter and adidas will host a series of free runs and yoga sessions.
This exclusive pair will be available starting Friday, March 16 through Wednesday March 28 at Extra Butter’s pop-up shop at 101 Stanton Street, which is a block away from their flagship location at 125 Orchard Street in New York City.
In other Three Stripes news, Naked and adidas Consortium debut a women’s exclusive apparel and Arkyn sneaker.
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