Brand: Game of Thrones x adidas

Model: Ultraboost

Key Features: adidas' ubiquitous Ultra Boost is made up in six Game of Thrones-inspired colorways, taking references from the Lannister and Targaryen houses, as well as the Night’s Watch and the White Walkers, popularized by George R.R. Martin’s widely watched HBO series. Further nods to the show's storyline are found on the heel of each shoe, where subtle tags boast phrases such as "Winter Is Here" and "Hear Me Roar." Additional noteworthy details range from text on the insoles to branding under the tongue, rounding out a pack that is equally exciting for Game of Thrones fans and sneaker collectors alike.

Release Date: March 22

Price: $180 / €180

Buy: adidas and select retailers such as END. Clothing, Sneakersnstuff, Champs, Zalando, Foot Locker, Finish Line, DICK's and JD Sports.


Editor’s Notes: adidas looks to fantasy series Game of Thrones to inspire a forthcoming pack of Ultra Boosts. While the designs had been leaked previously, adidas Running has now officially confirmed that the pack of six sneakers will drop on March 22. This comes in the run up to the final Game of Thrones season premiere on HBO on April 14th.

For more information on how this collaboration came about, check out our in-depth piece on the collection here.

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