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Genius's "1997 Collection" Is Inspired by Tiger Woods & Old School Hip-Hop

in StyleWords By Lia McGarrigle
1 / 27

Brand: Genius

Season: SS17

Key Pieces: The "This World Is Bullshit" socks in black and white.

Editor’s Notes: Genius's "1997" collection revolves around the year's iconic music and cultural moments. Its merch is divided into six categories: "Girl Power," inspired by the Spice Girls; "Puffy Woods," a hip-hop homage to Tiger Woods; and "This World Is Bullshit," a dedication to Fiona Apple's VMA speech.

It also references the iconic NYC hip-hop club The Tunnel with its "World's Greatest DJs" cap, "My Heart Will Go Uhh!" shouts out to Celine Dione and Titanic with a T-shirt, and a Biggie x Versace "Hypnotize" mashup appears on a beach towel.

Each product has all its detailed references listed on the product page — helping those who were too young at the time to catch up on these iconic moments.

In other fashion and music news, ‘Places+Faces’ debut magazine features Frank Ocean, Lil Yachty, Skepta and more.

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