H&M is back together alongside the Coachella Valley Music and Arts Festival this year, creating a co-branded collection to release in conjunction with the celebrated event. The label aimed at portraying a sense of ease and belonging, as the styles are meant to be mixed, but not necessarily matched.
For the ladies, H&M presents beaded and fringed tops, allover printed jumpsuits, denim cut-offs and accessories such as floppy hats, flat boots, and sunglasses. The fellas can look forward to a selection of printed tees and mismatched shirts, alongside denim shorts and Bermudas.
Just like last year, H&M will have a special pop-up tent on-site at Coachella, allowing attendees to shop the exclusive collection. The delivery will also be available in stores on March 24.