Key Features: J. Cole’s signature silhouette offers a breathable mesh upper with suede overlays around the forefoot and ankle. Exposed stitchings trace the midfoot paneling. The eye-catching RS foam midsoles are done up with clashing yellow, red, purple and mint accents, teamed with a sleek black upper and a new cord lacing system.
Release Date: July 31
Editor’s Note J. Cole signed a multiyear deal with PUMA back in February, and now they’ve officially debuted their first collaborative offering, the RS Dreamer basketball shoe. Kyle Kuzma and other PUMA athletes have already been spotted wearing Cole’s PUMA RS Dreamer this month in a multicolored colorway.
Kuzma and Marvin Bagley III wore RS Dreamer during practice at the NBA’s Orlando bubble facility.
Cole himself first wore the RS Dreamer in a white and black colorway during NBA All-Star Weekend in Chicago.
In speaking on the partnership with the North Carolina hip-hop artist, Adam Petrick, PUMA’s global director of brand and marketing, previously said, “Our partnership with Cole is deep-rooted. Cole’s involvement in product creation, marketing campaigns, and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”
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